The Generation Basketball Cup – International Youth Festival, taking place July 11-15, 2024, will connect the city of Albuquerque to a worldwide passionate fellowship of fans, young players, and their families with an ascendant media presence.

The sport of basketball is a team sport with a large youth movement and strong core principles of teamwork and fair play.   The sport includes professional leagues around the world, and it is practiced and

followed by a racially and gender diverse audience. There are 450 million people playing the sport worldwide. The Generation Basketball Cup International Youth Festival will elevate the city of Albuquerque and corporate sponsors through our mission to promote friendship, fun, and play among the youth of the world. Basketball is a traditional sport that embodies uniqueness and rising popularity and media attention. Associate our Albuquerque community with this compelling, family-friendly and media-savvy sport by hosting the excitement of the International Youth Basketball Festival!